For years I’ve been advocating for the effective inclusion of human systems integration (HSI) in the systems engineering (SE) process. I had to address a persistent misunderstanding of what HSI is and how it relates to human factors; while that can be frustrating, I recognized that it wasn’t going to change overnight. Instead, I worked diligently to share my message with anyone who would listen.
Recently, my diligence paid off. I was contacted by a group putting together a proposal for a defense contract. The government’s request outlined their expectations for HSI as part of the systems engineering effort in a way that the proposal team hadn’t seen before. Someone on the team had heard me speak before, knew I had the right expertise they needed, and reached out to request my support.
It will be a while before we find out who won the contract, but I am certain that our proposal is much stronger for the inclusion of HSI. The HSI piece of the work is small but essential, and any competitors without the requisite expertise may not have understood its impact or importance to the customer.
This experience reminded me of basketball star Kawhi Leonard’s most popular catchphrase: “The board man gets paid.” See, Leonard is known for his skill at grabbing his team’s rebounds1. This is a key differentiator on the basketball court. The team has done all that work to get the ball up the court, yet failed to score. Grabbing the rebound before the opponent does gives the team another chance. Most of the time, the defensive team is in a better position to grab the rebound; Kawhi Leonard has made a career of getting to those balls first.
Leonard identified an underexploited opportunity and worked hard to develop the skill to take advantage of it. Throughout high school and college, he called himself “The Board Man”. He shaped his career around this unique skill and has been extraordinarily successful because of it.
That’s not to say you have to find a niche to be successful. Obviously there are superstars in every field. But, it’s a heck of a lot easier if you can identify those opportunities nobody else is taking advantage of2.
Bonus read: The top 5%. Share your own tips, inspiration, and niche in the comments below.
- Wikipedia confirms that ‘board’ is a colloquial term for rebound, stemming from the backboard of the goal.