“A Message to Garcia” is a brief essay on the value of initiative and hard work written by Elbert Hubbard in 1898. It is often assigned in leadership courses, particularly in the military. Less often assigned but providing essential context is Col. Andrew Rowan’s first-person account of the mission, “How I Carried the Message to Garcia”.
There are also a number of opinion pieces archived in newspapers and posted on the internet both heralding and decrying the essay. There are a number of interpretations and potential lessons to be extracted from this story. It’s important that developing leaders find the valuable ideas.
Hubbard’s original essay is something of a rant on the perceived scarcity of work ethic and initiative in the ranks of employees. He holds Rowan up as an example of the rare person who is dedicated to achieving his task unquestioningly and no matter the cost.
Of course, this complaint is not unique to Hubbard nor is it shared universally. Your view on this theme probably depends on whether you are a manager or worker and your views on the value of work. Nevertheless, Hubbard’s point is clear: Strong work ethic is valuable and will be rewarded.
No questions asked
If that were the extent of the message, it would be an interesting read but not particularly compelling. One reason the essay gained so much traction is Hubbard’s waxing about how Rowan supposedly carried out his task: with little information, significant ingenuity, and no questions asked. This message appeals to a certain type of ‘leader’ who doesn’t think highly of their subordinates.
It’s also totally bogus.
Lt. Rowan was a well-trained Army intelligence officer and he was sufficiently briefed on the mission. Relying on his intelligence background, he understood the political climate and implications. Additionally, preparations were made for allied forces to transport him to Garcia. He did not have to find his own way and blindly search Cuba to accomplish his objective.
I don’t intend to minimize Rowan’s significant effort and achievement, only to point out Hubbard’s misguided message. Hubbard would have us believe that Rowan succeeded through sheer determination, when the truth is that critical thinking and understanding were his means.
There may be a time and place for blind execution, but the majority of modern work calls for specialized skills and critical thinking. Hubbard seems to conflate any question with a stupid question, which is misguided. We should encourage intelligent questions and clarifications to ensure that people can carry out their tasks effectively. After all, if Rowan didn’t have the resources to reach Garcia he may still be wandering Cuba and Spain may still be an empire.
The commander who dismisses all questions breeds distrust and dissatisfaction. Worse, they send their troops out underprepared.
On the topic of work ethic, Hubbard is preaching to the choir. Those with work ethic already have it while those with is won’t be swayed by the message. Of course, managers always desire employees who demonstrate work ethic.
“A Message to Garcia” would be more effectively viewed as a treatise on leadership. After all, Army leadership effectively identified, developed, and utilized Rowan’s potential.
Perhaps the most important lesson, understated in the essay, is choosing the right person for the job. Rowan had the right combination of determination, brains, and knowledge to get the job done. In another situation, he may have been the worst person. How did Col. Wagner know about Rowan and decide he was the right person for the job? How do we optimize personnel allocation in our own organizations?
That’s my two pesetas, now you chime in below. What lessons do you take from Hubbard’s essay? Feel free to link to an interpretation, criticism, or praise which resonates with you.