OODA Loop: Observe, Orient, Decide, Act
All models are wrong, some models are useful. George E. P. Box “Observe, Orient, Decide, Act” (OODA) is a simple decision-making model developed by US Air Force Colonel John Boyd. The concept is straightforward: Every entity in a competition is executing these four phases, the side that can execute them more quickly and accurately will win. “OODA” is a useful shorthand for discussing human decision-making and is commonly used in military circles. Of course, this simple phrase masks an enormous amount of complexity regarding the amount of information observed, the participant’s ability to orient, the quality of decision-making, and the …